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Informed decisions for everyone!

Let's make complex simple

Wide Narrow is a software provider dedicated to making complex analysis simple.

We are based in Stockholm, Sweden, and Chicago, Illinois, USA.

Our cloud-based software Wide Narrow® helps thousands of professionals in Fortune 500 companies, smaller organizations, and government agencies to improve their decision making.

We started as a market intelligence consultancy. Our methodology helped companies to increase their awareness and speed up response to changes in their business environment.

Because we couldn’t find any software supporting our customer’s needs, we started developing our own. By 2017 we had so much best-practice built into Wide Narrow® that we pivoted into a dedicated software company.

Fifteen years and counting into perfecting analysis workflow, we remain passionate. New use cases and experiences from working with a growing number of world-class analysis teams never cease to amaze us.

Meet the team

Daniel

Daniel Petersson

CEO - Wide Narrow Group AB

Anders

Anders Bretz

CEO - Wide Narrow Americas Inc.

Johanna

Johanna Laurent

Head of Sales - EMEA

Linda

Linda Genf

Head of Customer Experience

Austin

Austin Black

Head of Marketing

Jeff

Jeffrey Wright

Head of Customer Success - Americas

Jody

Jody Decker

Head of Sales - Americas

Arvid

Arvid Sahlin

Chief Technology Officer