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5 keys to a successful message map (and why you need one now!)
Tools
What is a message map? A message map is a document that outlines your company’s positioning for your product or...22 SWOT Survey Questions You Need To Ask (TO UNLOCK THE TRUTH)
Competitive Analysis
Performing a SWOT analysis is business as usual, but the value of the SWOT analysis is entirely dependent upon the...The ultimate guide to competitive intelligence monitoring - 2023 edition
Guides & Templates
An effective competitive intelligence monitoring process is the fuel to keep your competitive intelligence program...Competitive Benchmarking: How to Stay Ahead of the Curve
Competitive Analysis
As a competitive intelligence professional, you are always looking for gaps in your competitor's products and business...Five competitive forces to shape your business strategy
The pace of change in industry forces means that companies must continually adapt their strategies to remain...Upcoming Webinar: Intelligence 3.0 - The era of integrated intelligence
Due to the rapid pace of innovatiuon and adoption of hybrid work at companies today, there is a huge demand to share...7 Data Sources You Should Use For Competitive Intelligence
Competitive intelligence is a strategic and proactive approach to monitoring competitor activities and understanding...Penetration pricing strategy and when to use it
What is penetration pricing strategy? Penetration pricing strategy is a pricing strategy whereby a company sets a low...10 competitive intelligence KPI's you need to track
Competitive Intelligence
As a competitive intelligence professional, keeping track of your competitive intelligence KPIs is essential. By...