Strategic Intelligence Case Study

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Wide Narrow allows Preem to recognize patterns and trends in the business environment. Their analysis team continuously discuss the constant stream of potentially impactful initiatives, not only in the day-to-day business but also in a strategic perspective, towards 2030 and beyond.

” Wide Narrow has improved the quality of our analysis and overall made the Competitive Intelligence process much more cost-effective”

Competitive Intelligence Setup

Two teams, 3-5 members in each, average time spent per person 2 hours/week

  • Marketing and Sales
  • Strategy & Business Development

Competitive Intelligence Analysis Scope

Competitive landscape, disruptive technology, and world climate change.

Competitive Intelligence Output

  • Aggregated management reports: Monthly, quarterly and yearly
  • Monthly “Strategy & Business Development” reports
  • Monthly “Market & Sales reports”
  • Weekly newsletter briefs
  • Organization-wide early warnings

Notable end-results:

Highly improved transparency and connection between Competitive Intelligence, Strategic Planning, and Business Planning.

About Preem:

Preem is Sweden’s largest fuel company and accounts for 80 percent of the Swedish refinery capacity and 30 percent of the Nordic refinery capacity. Preem employs around 1400 people.

Contact information

+46 8 22 11 30
contact @

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