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Sandvik always monitored their business environment.

Sandvik Case Study

Like many other companies in the steel industry, Sandvik is challenged by an increasingly complex business climate. Only five to ten years ago, understanding and predicting market development and competitor movement was far less demanding. Today, globalization makes companies engage on a constantly shifting battleground. Market conditions are changing rapidly.

“SMT realized that knowledge from internal specialists close to the business needed to be captured continuously.”


Sandvik Materials Technology (SMT) needed a more proactive approach for anticipating complex market change. Because the organization is extremely diversified, specialist involvement was needed to expand the intelligence scope. All levels of the organization were asking for improved decision support.


Implementation of a strategically aligned, structured intelligence process tailored for each of the product areas. A shared methodology and a centralized intelligence platform enabling aggregation of the intelligence workflow and deliverables from product areas to business unit level.


Increased ability across the organization to proactively discover and act upon new opportunities and threats. Possibility to summarize findings as input for group strategic development.

Outcomes and impact

An increasingly complex and rapid pace of change in the business environment gradually increased the internal demands on the CI-function. To elevate the intelligence deliverables, SMT realized that knowledge from internal specialists close to the business needed to be captured continuously.

As a highly diversified, global organization with an extensive product portfolio, there was no obvious answer on how to effectively involve more people in the intelligence process.

Wide narrow helped SMT designing and implementing a scalable intelligence process and strategic intelligence platform. Distinct roles and responsibilities allowed specialists to efficiently participate in the process providing their unique business perspectives.

Key Takeaways
  1. Diversified organizations can profit from a collaborative process to efficiently broaden the intelligence scope.
  2. Specialists spending a little time to share their view on external change can be of tremendous value across all levels of the organization.
  3. Highly product focused organizations like SMT can use intelligence for a dramatically improved market orientation.
About Sandvik Materials Technology

Sandvik Material Technology is a world-leading manufacturer of highly refined products in advanced stainless steel, special alloys, and metallic and ceramic resistance materials. Product areas comprise Tube, Strip, Primary Products and Wire and Heating Technology. Turnover 2013 was 1.7 billion U.S. dollars with 7,113 employees.

Contact information

+46 8 22 11 30
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