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“To optimize the use of available staff resources, Volvo brought in Wide Narrow to redesign and implement a strategically aligned process…”
“An intelligence platform unlocks hidden potential. It increases both Intelligence productivity and impact by improving the collaborative workflow and providing global access to Intelligence deliverables.”
After being sold from the Volvo Group to Ford in 1999, and then again 2010 to the Geely Holding Group in China, Volvo Cars had faced several radical shifts in strategy in a short period. After several years of declining market share, Volvo Cars faced a “make it or break it” situation where a complete turnaround for the whole company was necessary. One of the initiatives to drive the turnaround internally was a total makeover of the Market Intelligence function.
Volvo’s Market Intelligence team didn’t directly support the strategic turnaround across the organization. They worked as a reactive service center, performing research and answering questions on demand.
Implementing a new process for continuous analysis and reporting based on the current strategic focus, supported by a professional intelligence platform. Establishing a cross-functional and cross-geographical framework for structured knowledge sharing, analysis, and reporting.
Supporting the strategic turnaround by integrating more proactive intelligence deliverables to all key projects, with fewer resources.
Coming from a traditional staff function, mainly doing research and producing reports on request, the new Market Intelligence (MI) Department was re-organized as an internal consultancy firm.
The MI-team started participating in all key projects with medium or high strategic impact, contributing to intelligence skills and direct access to the global intelligence function when needed.
To optimize the use of available staff resources, Volvo brought in Wide Narrow to redesign the Intelligence process, supported by an easy workflow in the Wide Narrow Intelligence Productivity Software.
After implementation and training Volvo Cars realized in order:
The Volvo Car Corporation is a Swedish premium automobile manufacturer, headquartered in Gothenburg with manufacturing in Sweden, Belgium, and China. With approximately 2,300 local dealers from around 100 national sales companies worldwide, Volvo’s largest markets are the United States, China, Sweden, and Belgium. Main competitors are Audi, BMW, and Mercedes.
Leading airport operators and developers Swedavia remains leading by watching and adjusting to global trends.
BillerudKorsnäs has improved information coverage and cross-functional reflections to stay ahead of competition.